Hi Synapticians!

Google DeepMind recently partnered with Primordial Soup (Darren Aronofsky's new production venture) to explore how AI video generation can integrate into professional filmmaking workflows. The result is "ANCESTRA," a short film that premiered at Tribeca Festival.

The project combined live-action footage with sequences generated by Veo, DeepMind's video generation model. The team developed new capabilities like motion matching and seamless object integration to meet the director's specific needs - from generating realistic footage of a newborn to creating complex internal body shots that would be challenging with traditional VFX.

What's interesting here isn't just the technology itself, but how it fits into existing production pipelines. The film used over 200 traditional film professionals alongside AI tools, showing how these technologies might complement rather than replace current workflows.

See for yourself how AI-generated sequences blend with traditional filmmaking:

Here’s the rest of the news about AI today:

• Mattel is collaborating with OpenAI to introduce AI into toys and games

• AMD unveils open AI stack with MI350 GPUs, ROCm 7, EPYC CPUs & cloud infra to rival NVIDIA

• LVMH embraces AI behind the scenes, but draws the line at letting it design their soul

Top AI news

1. Combining AI and Live-Action Filmmaking for 'ANCESTRA'
The article discusses the creation of 'ANCESTRA', a film that merges AI technology with traditional filmmaking. By using tools like Veo, Imagen, and Gemini, the team was able to produce scenes that blend live-action with AI-generated content, pushing the boundaries of visual storytelling. Read online 🕶️

2. Mattel and OpenAI: Transforming Play with AI
Mattel is collaborating with OpenAI to introduce AI into toys and games, aiming for interactive and secure play experiences for those aged 13 and above. This partnership highlights the growing role of AI in everyday life, including playtime. Mattel emphasizes safety and privacy, addressing past concerns with AI toys. Read online 🕶️

3. AMD Unveils Open Ecosystem Strategy for AI
AMD has unveiled its open ecosystem strategy for AI at the 'Advancing AI 2025' event. The company introduced new hardware, including the Instinct™ MI350 GPUs, and software innovations aimed at enhancing performance and energy efficiency. This strategy promises significant advancements in AI development and infrastructure. Read online 🕶️

4. LVMH's Balanced Integration of AI in Luxury
LVMH adopts a 'quiet tech' approach, integrating AI to enhance customer personalization and production efficiency while preserving the human creativity that defines luxury. The company emphasizes that AI should support, not replace, the craftsmanship and artistic inspiration behind their products. This philosophy extends to their startup collaborations, focusing on meaningful partnerships that align with their core values. Read online 🕶️

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